Month: September 2023

International SEO – Way To Expand Your Reach Across Borders

September 29, 2023 by zeal in

International SEO: The Key To Expanding Your Reach Across Borders In today’s globalised world, expanding your business reach beyond borders has become a strategic imperative. Whether you run a small e-commerce store or a multinational corporation, reaching international audiences is crucial for growth. This is where International SEO, or International Search Engine Optimisation, comes into […]

Content vs. Backlinks: Striking the Perfect SEO Balance

September 22, 2023 by zeal in

SEO

Content Vs. Backlinks: Striking The Perfect SEO Balance In the ever-evolving landscape of online marketing, SEO (Search Engine Optimisation) remains a critical strategy for businesses aiming to enhance their digital presence. Two fundamental pillars of SEO are content and backlinks. While they both play crucial roles in improving a website’s ranking on search engines, striking […]

What are 7 C’s of digital marketing and How To Effectively Implement Them

September 15, 2023 by zeal in

Digital Marketing

The 7 C’s Of Digital Marketing And How To Effectively Implement Them Are you in the digital marketing field and need a solid strategy for your brand? Well, simply throwing things out there and hoping for the best won’t cut it anymore. You need a well-thought-out plan to stand out from the crowd and get […]

Ways To Block Google From Indexing AI Chatbot Content

September 8, 2023 by zeal in

Digital Marketing

Are you looking to use AI chatbots for your website, and wondering about the implications it might have for your SEO and digital marketing strategy? Well, you’re in the right place! Today, we’ll explore some of the best ways to block Google from indexing your AI chatbot content, and how this aligns with the broader […]

TW-Bert – Introduction To Google’s New Ranking Framework

September 1, 2023 by zeal in

Digital Marketing

Do you remember the time when SEO was just about inserting a couple of keywords, and voila, your website would rank high? Ah, those were the simpler times. But as technology has evolved, so has the world of SEO and digital marketing. And, keeping up with the tech giants like Google is no walk in […]