Author: zeal

How to Make The Most Of Google Ads Promotion Extensions

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How to Make The Most Of Google Ads Promotion Extensions
Most businesses run their promotional offers during the holiday seasons and special occasions only. And since the earlier days of marketing, people have been creating ad copies to promote their offers to their specific clientele. However, in today’s vastly competitive & digitalised world, it’s not enough to just upload any engaging piece of ad copy […]

Top Internal Linking Strategies for SEO and Conversions

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Top Internal Linking Strategies for SEO and Conversions
Maintaining the authority of the domain and page rank of your URLs is no joke. You have to optimise your pages now and then to keep up with the frequent algorithm updates. Similarly, you have to bring quality backlinks to your pages from websites with high domain ratings regularly. And there are tons of other […]

The Ultimate Guide for an SEO-Friendly URL Structure

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Guide for an SEO-Friendly URL Structure
Search engine optimization is the primary factor that makes digital marketing successful. SEO is to optimize the content and the online activities that help you in lead generation, inviting traffic, and boost sales. Search engine optimization is not simple, and an SEO specialist Sydney can handle the tasks proficiently. The SEO tactics keep changing and […]

6 Ways Google Ads Can Boost Your SEO Results

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6 Ways Google Ads Can Boost Your SEO
Search engine optimization is the most significant aspect of digital marketing in today’s time. This is because Internet users primarily open search engines to obtain information. Search engines have become a necessity in the daily life of people. Starting from shopping to searching for research material, a search engine is our ultimate destination for all […]

What Is PPC & How Paid Search Marketing Works

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What Is PPC & How Paid Search Marketing Works
To climb the rank on various digital platforms, business organizations must adopt effective PPC strategies. PPC, also known as Pay Per Click, is a marketing strategy through which marketers promote your brand and you pay them based on the clicks generated through their ads. What a remarkable way of advertising and ensuring that you only […]

Using SEO, User Experience & Accessibility to Improve Search Results

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Using SEO, User Experience & Accessibility to Improve Search Results
One of the best practices for businesses to broaden their reach and expand their client base is through SEO. It’s been proven that SEO has contributed the most in ensuring visibility and leveraged brand recognition to distinct firms. While SEO stands as the most preferred marketing strategy, the experience that the users attain, and your […]

Get Your Complete Guide to Law Firm SEO

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Law Firm SEO
Law firms can be one of the most in-demand services, however, on the downside that’s only possible if your firm is noticed and trusted by your audience. And what’s a better take at expanding your practices than SEO. While strategising your marketing plans with the best SEO consultant in Sydney seems like an ideal option, […]

Google Adds 12 New Types of Manual Action Penalties

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Google Adds 12 New Types of Manual Action Penalties
Google, being the most trusted search engine in today’s time, has upgraded its security policy to ensure the best service to the users. As the cybercrime rate soared up, it has become a necessity to reform policies and implement penalties. Though the penalty system must be different from the traditional punishments, it is possible to […]

Google Core Web Vitals : Will No-Index Pages Affect Rankings?

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Google Core Web Vitals: Will No-Index Pages Affect Rankings?
What are Google core web vitals?  Google core web vital is the ranking benchmark that the tech giant Google is employing in order to rank websites. They are doing this to create a measuring mechanism for user experience. The rationale behind this is that this ranking measurement will be used for search results.  How this […]

Six ways to step up your marketing in 2021!

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Marketing Strategy in 2021
Marketing is ever-changing, and the fast-growing social networking has speeded up the process. Gone are the days of hard-sell marketing. Digital marketing is becoming the new normal.  2020 brought a revolution in the world of marketing and completely changed the way businesses operate. The year introduced many aspects of marketing that previously had been underrated. […]