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What Is PPC & How Paid Search Marketing Works

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What Is PPC & How Paid Search Marketing Works
To climb the rank on various digital platforms, business organizations must adopt effective PPC strategies. PPC, also known as Pay Per Click, is a marketing strategy through which marketers promote your brand and you pay them based on the clicks generated through their ads. What a remarkable way of advertising and ensuring that you only […]

Using SEO, User Experience & Accessibility to Improve Search Results

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Using SEO, User Experience & Accessibility to Improve Search Results
One of the best practices for businesses to broaden their reach and expand their client base is through SEO. It’s been proven that SEO has contributed the most in ensuring visibility and leveraged brand recognition to distinct firms. While SEO stands as the most preferred marketing strategy, the experience that the users attain, and your […]

Get Your Complete Guide to Law Firm SEO

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Law Firm SEO
Law firms can be one of the most in-demand services, however, on the downside that’s only possible if your firm is noticed and trusted by your audience. And what’s a better take at expanding your practices than SEO. While strategising your marketing plans with the best SEO consultant in Sydney seems like an ideal option, […]

Google Adds 12 New Types of Manual Action Penalties

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Google Adds 12 New Types of Manual Action Penalties
Google, being the most trusted search engine in today’s time, has upgraded its security policy to ensure the best service to the users. As the cybercrime rate soared up, it has become a necessity to reform policies and implement penalties. Though the penalty system must be different from the traditional punishments, it is possible to […]

Google Core Web Vitals : Will No-Index Pages Affect Rankings?

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Google Core Web Vitals: Will No-Index Pages Affect Rankings?
What are Google core web vitals?  Google core web vital is the ranking benchmark that the tech giant Google is employing in order to rank websites. They are doing this to create a measuring mechanism for user experience. The rationale behind this is that this ranking measurement will be used for search results.  How this […]

Six ways to step up your marketing in 2021!

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Marketing Strategy in 2021
Marketing is ever-changing, and the fast-growing social networking has speeded up the process. Gone are the days of hard-sell marketing. Digital marketing is becoming the new normal.  2020 brought a revolution in the world of marketing and completely changed the way businesses operate. The year introduced many aspects of marketing that previously had been underrated. […]

How to optimize for voice search?

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How to optimize for voice search
As the websites turned out to be the gateway to the success of the business enterprises, a lot of strategies are being devised to make the websites more visible and hence, endow them with the potential to attract traffic.  All this has made Search Engine Optimization not only more popular than it was ever before […]

How to Use Competitor Insights to Get Ahead in PPC

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How to Use Competitor Insights to Get Ahead in PPC
The growing digitalization and fierce competition in every sector have made it imperative for organizations to fasten their seat belts and adopt aggressive marketing techniques. One of the best ways to channel and organize one’s marketing and digital ad strategy is an understanding of a competitor’s strategy. Knowing your competitor’s ad strategy can help you […]

12 Leading UI/UX Design Trends to Dominate in 2020-2021!

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12 Leading UIUX Design Trends to Dominate in 2020-2021
UI/UX design trends are now changing more than they ever did before. They keep altering to fit the tastes and capture the renewed interest of users. As business entrepreneurs, you need to adhere to the latest UI UX web design trends in Sydney, to stay ahead of your competition.  Wondering why this step is so […]

What Is Enterprise SEO and Is It Right for Your Company?

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What Is Enterprise SEO and Is It Right for Your Company
SEO refers to the techniques and strategies for ranking your website higher by using the relevant keywords on various search engines like Google. It also helps your brand become easier to understand by your online audience. At the core enterprise SEO is similar to generalised SEO, but the goals and strategies are made tailored to […]