Home -
What Is Search Engine Marketing and Why You Need an Agency
Understanding Search Engine Marketing
Search Engine Marketing, or SEM, is an effective online marketing strategy. Brands and marketers love SEM as it delivers targeted, immediate and cost-effective results through a wide range of strategies and actions. These include keyword research, competitor analysis, ad setup, campaign management, and analysis and refinement.
However, navigating the dynamic world of SEM effectively requires not just knowledge but also experience. That's where Zeal Digital, a Sydney-based digital marketing agency, can help you.
With Zeal Digital's SEM expertise, you unlock the ability to:
- Dominate Search Results: Be the top choice when high-intent users search for your products and services.
- Maximise ROI: Ensure every ad dollar spent translates into meaningful growth.
- Precisely Target: Reach the audience who are genuinely interested in your offerings.
- Stay Ahead: Leverage data-driven insights for informed decision-making and strategic finesse.
- High Conversions: Converting potential customers into loyal ones with our ad and design expertise.
What is Pay-Per-Click Marketing?
PPC Marketing is a results-driven advertising strategy that is extremely budget-friendly. Wondering how?
Traditional advertising methods, like television, radio or outdoor billboards, require upfront payment with no guarantee for audience engagement. This means you’re investing without knowing if your message is reaching the right people.
However, in PPC, you only pay when an interested customer clicks on your ad. Since traditional advertising can’t match this level of precision and efficiency, you get a higher return on investment.
In a world where every click matters, Zeal Digital's PPC Marketing services will help you capture the attention of your target audience, boost your online presence, and skyrocket your business to new heights.
Don't let your budget go to waste. Let us show you the true potential of paid advertising.
Get started with Zeal Digital and transform your business with PPC marketing!
What is Google Adwords?
Google Ads, previously known as Google AdWords, enables businesses to display advertisements on Google's search engine and partner network sites.
The advantage of this advertising method lies in its cost-effectiveness and reach. When a search is conducted for a keyword related to your business, Google Ads strategically positions your ad on the search results page. This guarantees that your ad is being displayed to a broad audience.
Worried about what Google Ads will cost you? Don’t be - because you are only charged when someone clicks on your ad.
Drive unprecedented brand awareness and significantly increase your conversions with Zeal Digital’s Google Ads services.
Take the first step towards advertising success. Contact Zeal Digital, your Sydney-based digital marketing agency, today.
PPC Services - Powering Your Success
Switch to a local marketing agency like Zeal Digital to experience mindblowing success with PPC!
Harnessing the full potential of Pay-Per-Click (PPC) Advertising requires expertise and strategic finesse. At Zeal Digital, we offer a suite of comprehensive PPC services designed to help your business reach new heights.
Whether you're looking to set up your PPC campaigns, conduct an audit, manage ongoing campaigns, or completely overhaul your strategy, we've got specialised services that can benefit you.
Get started with Zeal Digital and transform your company’s potential with PPC marketing.
-
01
PPC Setup
-
02
PPC Audit
-
03
PPC Management
-
04
PPC Overhaul
Supercharge Your Success: Stand Out With Diverse Ad Formats
If you crave success and want to supercharge your growth, diversifying your PPC strategy will open up a world of revenue-earning opportunities. Whether in real estate, e-commerce, hospitality or any other industry, Google Ads’ diverse formats can work for you.
Zeal Digital is committed to guiding you through the vast landscape of PPC ad formats. Whether you're looking to conquer search results, engage mobile users, or captivate with visuals, we can help you select which combination of advertisements will help supercharge your campaigns and boost your revenue.
Ready to explore the full spectrum of PPC advertising? Book your strategy session with Zeal Digital today!
-
01
Google search text ad
-
02
Product listing ad
-
03
Mobile ad
-
04
Display ad
-
05
Location Based ad
What is Google Performance Max?
Reach your target audience and achieve your marketing goals with Google’s cross-network advertising
platform. That’s right! Performance Max allows businesses to promote their products or services across
Google’s entire network, including Search, Display, YouTube and more.
It's an incredibly efficient way to drive business growth for several reasons.
- Manage one campaign, not multiple, and still reach a broad audience
- Boost your chances of conversions by reaching the right people with your ads
- Increase discoverability and reduce ad spend waste with effective ad placements
- Better targeting with automatic adjustments based on user behaviour and performance data
- Harness machine learning for optimal performance, max conversions, and return on investment
Zeal Digital’s Google Ads & PPC Team Can Help You Outrank Your Competitors
At Zeal Digital, we are proud of our Google Ads & PPC experts who bring unparalleled expertise to every
campaign. Our experts are committed to assisting businesses of all sizes to thrive in the digital arena. To
achieve this, our experts create tailored strategies that ensure your advertising efforts align with your
business objectives.
Generate a steady stream of qualified leads every month with Zeal Digital. Our certified experts,
personalised solutions, and commitment to quality will elevate your digital advertising to new heights.
Get the most value for your investment with Zeal Digital, your Sydney-based local digital marketing
agency.
Backed By Industry Leading Awards & Affiliations:
Diverse Industries, Tailored Solutions
At Zeal Digital, our marketing experience spans a broad spectrum of industries, such as Disability, Healthcare, Finance, Real Estate, Trades, F&B, Accounting, Lawyers and more!
We pride ourselves in delivering tailored digital marketing solutions that cater to each sector’s unique demands. Whether you’re in Disability Services, Healthcare, Finance or any other industry, our strategies are designed to elevate your brand and foster growth.
Explore Your industry’s potential with Zeal Digital.
Accounts
Asbestos
Removal
Blinds
& Shutters 
Cosmetic Physician
Dentist
& Doctors
Pet
Grooming & Supplies
Electrician
Fashion
Financial
Services
Flooring
Companies
Healthcare
Heating
& Cooling (HVAC) 
Hotel
&
Accommodation
Laser
Clinic
Lawyers
Locksmith
Mechanic
Office
Fitout
Optometrists
Plumber
Real
Estate
Removalists
SAAS
Security
Companies
Empowering Your Success With Leading Technologies
At Zeal Digital, we stay at the forefront of digital marketing by leveraging cutting-edge technologies and tools. From advanced analytics platforms to industry-leading SEO tools, discover the powerful platforms that drive our strategies and your success.
BigCommerce
Prestashop
Squarespace
Maropost Commerce
Cloud
Webflow
Wix
Magento
WooCommerce
Shopify
WordPress
Where We Offer Our Services:
Sydney
Melbourne
Brisbane
Adelaide
Perth
Canberra
Hobart
Darwin
Gold Coast
Newcastle
Case Studies
Our case studies share real challenges we've helped our clients overcome and the results we've achieved together.
Sizzling Success Fueled by 25,000+ Customer Calls
La Mono is a well-known Lebanese restaurant with multiple locations in Sydney,
$231K Revenue on a Lean Budget:
New PPC Powerhouse Outshines Bunnings and Amazon AU.
Prime Hardware is an up-and-coming player in the Australian hardware market, competing with industry giants like Bunnings and Amazon AU.
105% User Growth & $220k Revenue Increase: The SEO Strategy That Delivered
Ponds R Us, part of the elite Garden Ornaments and Pondman family, is a trusted supplier of aquaculture and aquarium products, including pond kits, water treatments, and garden decor.
From $700 to $22K per month—SEO Delivers 3,000% Revenue Increase in 13 months!
GT Auto Parts is an automotive accessories and parts provider serving DIY car enthusiasts and mechanic shops across Australia.
Redefining Retail Brilliance With Modest Fashion
Urban Culture operates in the highly competitive and niche modest clothing industry.
Real Results, Real Voices: Our Clients Speak
Explore how our Google Ads & PPC management services have empowered businesses like yours to optimise their lead generation and achieve remarkable growth-driving results.
100+ Client Feedback
These guys are the real deal!
After being burnt & ripped off by multiple other web agencies, and so called marketing experts we cautiously turned to Zeal Digital.
1 year later and our business is in a far better position and still improving.
Their team are honest, very knowledgeable and a pleasure to deal with. It's such a relief to finally be working with other like minded honest business people.
We've recently signed up to a new package which will see Zeal create & manage every aspect of our business's online presence.
Super excited about this!
We look forward to continued growth and many more years working together with Zeal Digital.
Thank you very much team!
Men In Black Removals & Storage
I had a good feeling when I started with Zeal and I am now blown away as, for the first time in 23 years, I received 10 new clients yesterday. John, Kate and Yash have been really quite perfect, to tell you the truth. Thank you to the Zeal Team. Job well done.
Northern Beaches Conveyancing Service
We have Zeal Digital for our website marketing our results have markedly improved.
The help and support they have given us is 1000%.
Would not hesitate to recommend them.
A J Flooring
Very professional and responsive team at Zeal with top quality services for our many SEO, website and marketing needs. Highly recommend!
Builders Express
Zeal provide outstanding value in a market where there are loads of companies offering SEO Services. They have enabled us to stop buying AdWords and rely on organic search only.
Tiger Trays
The team at Zeal Digital have done a very good job - very happy with the results, and they have delivered on what they promised in the first 3-4 months itself. Highly recommended!
EZY 2 LEARN Driving School
Zeal Digital has been helpful and instrumental in growing our business.
As a start up business we were limited to a budget for advertising, Zeal digital offered a competitive and cost effective SEO package which was definitely worth the investment. The number of online inquiries gradually increased and by the 6 month had nearly tripled.
In addition, any changes needed to our website were completed in a responsive and fast manner. We highly recommend and appreciate John and his team at Zeal Digital for the positive impact they have had on our business.
Landlink Valuations Pty Ltd
Our business has been using Zeal Digital since the beginning of 2021 for all our digital marketing requirements. Zeal look after all our SEO and Social Media marketing and frankly we couldn't be happier with the fantastic results they have helped us achieve! I highly recommend the team at Zeal Digital to any business looking for a trusted partner that can help grow your e-commerce business.
Macarthur Fitness Equipment
John from Zeal impressed me from the outset and when it comes to SEO companies I am pretty skeptical as we get around 10-15 calls and emails a day wanting to take over our website promotion.
Most start by knocking all their competitors and telling me that our site does not rank and cant be found, strangely that is how most of these SEO people found us in the first place.
John's approach was different, he asked a lot of questions to get a feel for our business and what we wanted to achieve then proposed a plan to implement an SEO program for us, he did not make a bunch of big promises and pointed out that it would take up to 6 months for the full effects of it to work.
I am pleased to say that after the first couple of months I could see positive results and it has continued to escalate from there, we have now finished month 4 and resigned to the next level with them and are undergoing a full website rebuild to a modern responsive platform.
John has been very helpful with a number of IT related questions and I have come to trust his advice, his team that do all the hard work have also been nothing but helpful, they seem to enjoy their work and keeping the customer happy.
I would be happy to recommend Zeal to any one needing to get better results from their websites, SEO is still somewhat of a mystery to me but through John and his team I am beginning to see the benefits that good SEO can bring to our business
Thanks John & the Zeal Team
Regards
Dave Robertson
Nana's Teddies & Toys
Nanas Teddies
In the dealings I have had first with Kevin and then with both Kevin and John have all been very professional. I appreciate that they explained every step clearly and in terms that i could understand, the the performance of the keys word exceeded exceptions in the first 3 months.. I would have no hesitation in recommending Zeal and both Kevin and John in particular in the future
regards Steve Edwards
Parravans Caravan World
We've been dealing with Zeal Digital over a year now and we are quite happy and impressed with their services! A big thanks to team Zeal Digital! Definitely recommend their SEO services for any business who are looking to have true professionals! Olympia Marble
Olympia Marble
Excellent Service, Friendly and very knowledgeable.
I will recommend them to anyone looking to improve the visibility online and the overall image.
Pacifico Stone
I am extremely happy with the team at Zeal digital. In comparison to my first SEO horror experience, Zeal have really changed my perception and belief for SEO strategy. The results have shown how high I have ranked on google all thanks to their efforts. Highly recommended this service!
Wax and Wipe
Great guys, increased our business, would highly recommend giving them a go. Amazing at SEO. We are ranking number 1 for 90% of our key words.
Southern Cross Trailers
I have used a few SEO agencies before but only Zeal delivered the results. They are highly professional in their skillset and highly adaptable no matter the industry. Recommend them fully.
Vaperwave
Very professional team, pleased to work with.
Highly Recommend!
Lucky Floor
Zeal Digital is amazing, they look after small businesses and know their work. Their knowledge is exceptional and three dimensional. We had experience with other firms and they don't come close to Zeal's ethics and professionalism. Thank you Zeal.
Doggy Groom
Thank you Zeal - we have seen a huge improvement in online traffic and conversion to sales since signing up with you! The team has been second to none and so professional - we look forward to growing our business with your help and guidance in the future!
Shane and Mel
Art Trim Upholstery Sydney
100+ Reviews rated 5.0/5.0
Local Sydney Based
1000+ Business’ Served
50+ Team of Experts
Frequently Asked Questions
How Much Does Google Ads Cost Per Click?
Cost per click (CPC) for Google Ads varies widely based on your industry, keywords, and competition. On average, our clients can expect to pay $1 to $5 per click, but it can go higher in competitive fields.
At Zeal Digital, we understand the nuances and technicalities of CPC. We also recognise that small and medium-sized businesses don’t have the luxury of huge advertising budgets. This is why we’ll work diligently to optimise your campaigns, ensuring you get the most out of your budget. We aim to achieve a lower CPC while still driving high-quality traffic to your website.
Ready to maximise your Google Ads budget? Contact Zeal Digital for cost-effective results.
What Is Better, Facebook Ads or Google Ads?
Facebook Ads and Google Ads are prime examples of paid advertisements. Facebook Ads expand your reach across platforms like Facebook, Instagram, and the Facebook Audience Network, making them ideal for targeting based on user interests and demographics.
Google Ads excels at capturing users actively searching for your products on Google and its partner sites, making them a preferred choice for direct response and conversion-driven campaigns.
Google Ads excels at capturing users actively searching for your products on Google and its partner sites, making them a preferred choice for direct response and conversion-driven campaigns.
Selecting which is better for your business requires understanding your audience and marketing goals. If your product or service benefits from precise targeting, Facebook is the way to go. However, if you prioritise immediate conversions, Google Ads are the answer.
Zeal Digital specialises in crafting tailored advertising strategies. We’ll help you determine the ideal platform or combination of platforms based on your objectives, ensuring you reach the right audience effectively.
Zeal Digital can help you make data-driven, informed decisions for your business. Get in touch today.
Do Google Ads Work for Small Businesses?
Absolutely! Google Ads can be highly effective for small businesses. They offer precise targeting, cost control, and the ability to compete with larger competitors in search results.
Zeal Digital specialises in empowering small businesses to thrive in the digital landscape. Our strategies are tailored to your unique needs, ensuring that your budget is optimised for maximum impact.
Effectively grow your small business with Google Ads. Speak with Zeal Digital to get started on your path to success.
How Long Does It Take for Google Ads to Start Working?
Google Ads guarantee immediate visibility. This is why most businesses will see results within days.
However, you may only see a remarkable difference in sales a few weeks after launching your Google Ads. This is because Google’s algorithms need a little time to learn about your campaign, audience and keywords. Google then uses this data to make adjustments for better targeting, ad copy and bidding strategies.
Since Google rewards advertisers for relevance and quality, your ads must earn a good Quality Score. When this happens, your ad position improves drastically, and your cost per click falls significantly.
Zeal Digital’s experts can fast-track this process.
Call us today to accelerate your Google Ads success.
What Other PPC Channels Can Businesses Use?
Beyond Google Ads, businesses can leverage PPC channels like Bing Ads, LinkedIn Ads, Twitter Ads, Facebook Ads and Amazon Advertising.
Channel selection depends entirely on your business and your marketing goals. For instance, Amazon advertising is ideal for e-commerce, while Twitter is more effective for brand awareness. Facebook ads are extremely versatile and more suited to growing your visibility.
Zeal Digital can help you identify the platforms that align with your goals and deliver the best results for your business.
To get started on your advertising strategy, book a strategy session with us today.
Do I Need a Website for Google Ads?
A website is vital for Google Ads’ success. A well-designed website serves multiple functions, such as providing visitors with information about your products and services. This helps your visitors make informed purchase decisions, thereby increasing the likelihood of a sale. Websites also allow for precise tracking and analytics, which will help us to measure your campaign’s performance and tweak it for optimisation.
A well-designed website also increases your credibility, which positively affects your Quality score. Improved quality scores lead to higher ad placements. A high-quality score also reduces your Cost per click (CPC), resulting in lower Google Ads spending.
If you don’t already have a website or are dissatisfied with your current website, Zeal Digital can help. Our comprehensive website solutions include business website design (for better online presence), e-commerce website design (to boost your online sales) and custom website design (share your business needs, and we’ll tailor solutions for you).
Get the complete online package- Google Ads supported by interactive and engaging website design. Call now to learn more about our affordable packages.
Is Google Ads Good for Lead Generation?
Absolutely! Google Ads is highly effective for lead generation as it allows precise targeting. Through keyword targeting, businesses can ensure their messaging is highly relevant to users’
search queries. With location-based targeting, you can generate leads from your immediate area. Furthermore, Google ads tracking and analysis tools help with campaign optimisation, ensuring better results. Ad extensions such as site links and call extensions also facilitate lead generation, making it easier for potential customers to take action.
search queries. With location-based targeting, you can generate leads from your immediate area. Furthermore, Google ads tracking and analysis tools help with campaign optimisation, ensuring better results. Ad extensions such as site links and call extensions also facilitate lead generation, making it easier for potential customers to take action.
Zeal Digital’s lead generation expertise is unmatched. We’ll design Google Ads campaigns tailored to capture high-quality leads and nurture them into valuable conversions for your business.
Elevate your lead generation efforts with Zeal Digital. Contact us to start filling your sales funnel.
How Do I Know if My Google Ad Is Effective?
You can measure the effectiveness of a Google Ad through key performance indicators (KPIs) such as
- SEM Ad Impressions: The higher the impressions, the greater your visibility.
- Number of Clicks from SEM Ads: The effectiveness of your ad copy and targeting is apparent through this metric that measures how many users clicked on your ads.
- SEM Ad Cost Per Click (CPC): This is the cost incurred each time a user clicks on your ad. The lower your CPC, the more efficient your spending.
- Conversion Rate Optimisation (CRO): Beyond clicks, CRO measures how effectively those clicks convert into desired actions, such as purchases or sign-ups.
- Return on Investment (ROI): The ultimate measure of success. ROI calculates the profitability of your Google Ads campaign, considering both ad spend and revenue generated. A positive ROI indicates a successful campaign.
Zeal Digital provides transparent reporting and ongoing optimisation to gauge and improve your ad’s effectiveness.
Trust Zeal Digital’s performance-driven approach to ensure your Google Ads deliver results. Contact us for a campaign assessment.
Book a Free No-Obligation Consultation
Empower Your Journey to Success with Tailored Digital Solutions
