ADWORDS AND PPC AGENCY SYDNEY
FAQ
Google Ads (or otherwise known as Google AdWords) are a digital marketing tool companies use to quickly get their business in a visual position in response to a search. AdWords can appear both on the top and bottom of Google Search Results.
It provides a way to ‘buy visits’ to your website through relevant keywords on Google, in contrast to building your way up the ranks organically. There’s still competition on Google AdWords, however it’s a smaller paid arena and more volatile – like an auction.
Rankings on Google AdWords adjust based on your bids and budget, as well as the content and credibility of your website in comparison to your other competitors. There’s a lot more that goes into it as well: from customising your reach based on location and finding the keywords that will get customers not just clicking on your site but giving you real ‘cash money’ results - as well as updating your ads to changes in the market. That’s why you need the best PPC company when you’re looking for someone to manage your Google Ad campaign.
Our PPC agency, Zeal Digital, provides these services for many small to medium sized companies in Sydney. On top of extensive research and analyse to find the right keywords that people are searching, our professionals help you grow your reach and conversions with a feasibly budget by managing and staying on top of your Google Ads.
There are two ways you can start. One is to create a Google ads account learn the ropes yourself, or two: hire a professional agency like Zeal Digital in Sydney to create and optimize the campaign for you.
The effectiveness of your pay per click campaign on Google will depend on how well you understand your customers, demands via location, competitors, as well as the technical terminology to best target your ads. For the greatest results, and to ensure that you are appearing on Google, you will also want to devote time and effort to keep on top of managing the campaign.
This is where PPC services in Sydney makes the process simple. The interface at first looks simple and easy – to draw you in. But as the competition is directly competitive, you can easily lose more money than you profit from if you don’t know what you are doing.
A PPC professional has all the training, tools, and experience to analyse and update your Google Ads campaign. So, you can rest assured of great results!
If Google AdWords is an auction for your audience’s attention, SEO is a credible word of mouth endorsement from multiple satisfied users.
You need both to build a strong, successful online presence but they operate in different ways.
Google AdWords more aggressively drives traffic which is great if your company is a start-up, you have a new website or you are trying to bring awareness to a new product. With Google AdWords, it’s also easier to calculate your ROIs. However, good SEO has a direct impact on your AdWords - it improves your site’s click through rate and quality score, which reduces the cost you need to pay for a good position in Google AdWords.
SEO primarily contributes to your company’s long term success, by moving your company organically up Google’s search result rankings. The top organic result rankings on Google are websites that Google’s web crawlers and many other users have found credible, useful, and engaging. Which means for people searching online, that your website and company is one that many others have found beneficial. But how do you get more users on your website, so Google can recognise its value? That’s right – AdWords or pay per click campaigns.
That’s why at our PPC Agency in Sydney, Zeal Digital, we always recommend that our clients do both. With a combination of short term and long term growth strategies easily accessible with our services. You can enjoy a strong, credible web presence for a great time to come. Letting you spend less on Google AdWords later with steady revenue results!
The first part of your campaign’s development is market research. This means understanding what your target market is, analysing your competitors, budgeting, keyword research, finding demographics to target, and lastly deciding on what type of campaign to focus your Google AdWords on - search ads, display ads or video ads.
Our PPC management company will then focus on creating and setting up the Google Ads to fulfill all your requirements before we go live with them. Of course, the work doesn’t stop there! Our professionals will continue to monitor and optimise your campaign to get the best visibility against competitors, to help your company gain great traffic and conversions.
We will also keep you informed with each new important update.
Like consumer demand and positions on the market, the stakes that go into your PPC campaign are always changing. Therefore, in order to achieve optimum results, your campaign needs to adapt and change with them too.
Our PPC advertising agency reviews, manages, and optimizes your campaign every month to make sure your campaign is making the most of changing consumer demand and your place on the market.
Therefore, you’ll find that our specialists will make changes every now and then while monitoring your campaign to ensure you are getting the best out of your Google Ads budget. Achieving a low cost per click (CPC) on your AdWords means your budget can go further, for a wider customer reach and better bang for your dollar!
Our AdWords consultant in Sydney charges a fixed monthly management fee involved for the setup and management of the campaign.
This amount doesn’t depend on your monthly Google AdWords budget. So, whatever you spend on top with Google for the clicks goes directly to them from your account - we don’t charge anything in between for the same.
Yes, we do! Our PPC management company allocates a dedicated project manager to your campaign to provide you with informative regular updates. So, you can stay on top of all the pay per click advertising your company in Sydney is a part of.
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