What Is Search Engine Marketing and Why You Need an Agency
Understanding Search Engine Marketing
- Dominate Search Results: Be the top choice when high-intent users search for your products and services.
- Maximise ROI: Ensure every ad dollar spent translates into meaningful growth.
- Precisely Target: Reach the audience who are genuinely interested in your offerings.
- Stay Ahead: Leverage data-driven insights for informed decision-making and strategic finesse.
- High Conversions: Converting potential customers into loyal ones with our ad and design expertise.
What is Pay-Per-Click Marketing?
What is Google Adwords?
PPC Services - Powering Your Success
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PPC Setup
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PPC Audit
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PPC Management
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PPC Overhaul
Supercharge Your Success: Stand Out With Diverse Ad Formats
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Google search text ad
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Product listing ad
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Mobile ad
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Display ad
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Location Based ad
What is Google Performance Max?
- Manage one campaign, not multiple, and still reach a broad audience
- Boost your chances of conversions by reaching the right people with your ads
- Increase discoverability and reduce ad spend waste with effective ad placements
- Better targeting with automatic adjustments based on user behaviour and performance data
- Harness machine learning for optimal performance, max conversions, and return on investment
Zeal Digital’s Google Ads & PPC Team Can Help You Outrank Your Competitors
Backed By Industry Leading Awards & Affiliations:
Diverse Industries, Tailored Solutions
Empowering Your Success With Leading Technologies
Where We Offer Our Services:
Real Results, Real Voices: Our Clients Speak
Frequently Asked Questions
How Much Does Google Ads Cost Per Click?
Cost per click (CPC) for Google Ads varies widely based on your industry, keywords, and competition. On average, our clients can expect to pay $1 to $5 per click, but it can go higher in competitive fields.
At Zeal Digital, we understand the nuances and technicalities of CPC. We also recognise that small and medium-sized businesses don’t have the luxury of huge advertising budgets. This is why we’ll work diligently to optimise your campaigns, ensuring you get the most out of your budget. We aim to achieve a lower CPC while still driving high-quality traffic to your website.
Ready to maximise your Google Ads budget? Contact Zeal Digital for cost-effective results.
What Is Better, Facebook Ads or Google Ads?
Google Ads excels at capturing users actively searching for your products on Google and its partner sites, making them a preferred choice for direct response and conversion-driven campaigns.
Selecting which is better for your business requires understanding your audience and marketing goals. If your product or service benefits from precise targeting, Facebook is the way to go. However, if you prioritise immediate conversions, Google Ads are the answer.
Zeal Digital specialises in crafting tailored advertising strategies. We’ll help you determine the ideal platform or combination of platforms based on your objectives, ensuring you reach the right audience effectively.
Zeal Digital can help you make data-driven, informed decisions for your business. Get in touch today.
Do Google Ads Work for Small Businesses?
Zeal Digital specialises in empowering small businesses to thrive in the digital landscape. Our strategies are tailored to your unique needs, ensuring that your budget is optimised for maximum impact.
Effectively grow your small business with Google Ads. Speak with Zeal Digital to get started on your path to success.
How Long Does It Take for Google Ads to Start Working?
However, you may only see a remarkable difference in sales a few weeks after launching your Google Ads. This is because Google’s algorithms need a little time to learn about your campaign, audience and keywords. Google then uses this data to make adjustments for better targeting, ad copy and bidding strategies.
Since Google rewards advertisers for relevance and quality, your ads must earn a good Quality Score. When this happens, your ad position improves drastically, and your cost per click falls significantly.
Zeal Digital’s experts can fast-track this process.
Call us today to accelerate your Google Ads success.
What Other PPC Channels Can Businesses Use?
Channel selection depends entirely on your business and your marketing goals. For instance, Amazon advertising is ideal for e-commerce, while Twitter is more effective for brand awareness. Facebook ads are extremely versatile and more suited to growing your visibility.
Zeal Digital can help you identify the platforms that align with your goals and deliver the best results for your business.
To get started on your advertising strategy, book a strategy session with us today.
Do I Need a Website for Google Ads?
A well-designed website also increases your credibility, which positively affects your Quality score. Improved quality scores lead to higher ad placements. A high-quality score also reduces your Cost per click (CPC), resulting in lower Google Ads spending.
If you don’t already have a website or are dissatisfied with your current website, Zeal Digital can help. Our comprehensive website solutions include business website design (for better online presence), e-commerce website design (to boost your online sales) and custom website design (share your business needs, and we’ll tailor solutions for you).
Get the complete online package- Google Ads supported by interactive and engaging website design. Call now to learn more about our affordable packages.
Is Google Ads Good for Lead Generation?
search queries. With location-based targeting, you can generate leads from your immediate area. Furthermore, Google ads tracking and analysis tools help with campaign optimisation, ensuring better results. Ad extensions such as site links and call extensions also facilitate lead generation, making it easier for potential customers to take action.
Zeal Digital’s lead generation expertise is unmatched. We’ll design Google Ads campaigns tailored to capture high-quality leads and nurture them into valuable conversions for your business.
Elevate your lead generation efforts with Zeal Digital. Contact us to start filling your sales funnel.
How Do I Know if My Google Ad Is Effective?
You can measure the effectiveness of a Google Ad through key performance indicators (KPIs) such as
- SEM Ad Impressions: The higher the impressions, the greater your visibility.
- Number of Clicks from SEM Ads: The effectiveness of your ad copy and targeting is apparent through this metric that measures how many users clicked on your ads.
- SEM Ad Cost Per Click (CPC): This is the cost incurred each time a user clicks on your ad. The lower your CPC, the more efficient your spending.
- Conversion Rate Optimisation (CRO): Beyond clicks, CRO measures how effectively those clicks convert into desired actions, such as purchases or sign-ups.
- Return on Investment (ROI): The ultimate measure of success. ROI calculates the profitability of your Google Ads campaign, considering both ad spend and revenue generated. A positive ROI indicates a successful campaign.
Zeal Digital provides transparent reporting and ongoing optimisation to gauge and improve your ad’s effectiveness.
Trust Zeal Digital’s performance-driven approach to ensure your Google Ads deliver results. Contact us for a campaign assessment.