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    What is Retargeting?

    When people hesitate over a purchase, it results in what we call ‘cart abandonment’. This pre-purchase indecision is a lose-lose situation. Businesses miss out on revenue, while customers miss out on products they could have genuinely benefited from. While cart abandonment happens quite frequently, there is a solution- a powerful strategy called retargeting. Think of it as a gentle digital reminder consumers need to return to your website and complete their intended purchase. Zeal Digital’s experts can enhance your business’s profitability by converting ‘almost’ moments into actual sales. Make cart abandonment a thing of the past with Zeal Digital’s retargeting strategies.
    Your Path to Remarkable Results
    Zeal Digital offers a range of services designed to keep your brand top-of-mind. We focus on ensuring your brand stays memorable with your audience, thereby delivering excellent results. Whether you want to reconnect with potential customers, optimise your ad spend for maximum returns, or unlock new sales opportunities, our services will help you achieve key business goals quicker. By delivering consistent, brand-reinforcing content and targeting specific audience segments, we ensure your brand remains trusted and favoured by your target audience. Discover how Zeal Digital, your local Sydney-based digital marketing agency, can help your brand stay top-of-mind. Book A Free Consultation
    • 01
      Facebook Retargeting
    • 02
      Google Retargeting
    • 03
      Dynamic Retargeting
    • 04
      SEO Retargeting

    Facebook Retargeting: Go Social to Stay Connected

    Deliver targeted ads to a ‘warm’ Facebook or Instagram audience that has already interacted with your brand, increasing your ad spend efficiency and generating more sales. Zeal’s expert team specialises in crafting attention-grabbing ad creatives that will captivate your audience. We'll also ensure your ads reach the right audience, re-engaging potential customers and boosting your social presence. Ready to make Facebook work for you? Sign up for our services today.

    Google Retargeting: Turn Browsers into Buyers

    Display your ad on Google and partner sites when potential customers who’ve visited your website before search for a product or service related to yours. Zeal Digital’s retargeting services for Google Ads (formerly Adwords) include creating engaging ad creatives, precision targeting, campaign management, audience segmentation and more! We’ll ensure your ad stands out exactly when it matters the most. Let's conquer Google Ads together.

    Dynamic Retargeting: Get the Most Attention With Personalisation

    Dynamic retargeting analyses the behaviours of individual customers, determines when they're more likely to convert, and then creates a personalised ad to attract your customers to make a purchase. Zeal Digital’s resources and expertise with dynamic retargeting can help maximise the effectiveness of your digital marketing campaigns, helping you make the most of your marketing efforts. Ready to make your marketing dynamic? Let's create personalised experiences.

    SEO Retargeting: Smart Strategies to Re-Engage and Convert

    Did you know that SEO drives the initial traffic to your website while retargeting nurtures this traffic by delivering personalised messages to them? Zeal’s experts can use SEO strategies to enhance your marketing efforts, ultimately leading to better results. Make your content work smarter, not harder. Call Zeal Digital to learn how we can optimise your content for better targeting.

    Backed By Industry Leading Awards & Affiliations:

    Diverse Industries, Tailored Solutions

    At Zeal Digital, our marketing experience spans a broad spectrum of industries, such as Disability, Healthcare, Finance, Real Estate, Trades, F&B, Accounting, Lawyers and more! We pride ourselves in delivering tailored digital marketing solutions that cater to each sector’s unique demands. Whether you’re in Disability Services, Healthcare, Finance or any other industry, our strategies are designed to elevate your brand and foster growth. Explore Your industry’s potential with Zeal Digital.
    Accounts
    Asbestos Removal
    Blinds & Shutters
    Cosmetic Physician
    Dentist & Doctors
    Pet Grooming & Supplies
    Electrician
    Fashion
    Financial Services
    Flooring Companies
    Healthcare
    Heating & Cooling (HVAC)
    Hotel & Accommodation
    Laser Clinic
    Lawyers
    Locksmith
    Mechanic
    Office Fitout
    Optometrists
    Plumber
    Real Estate
    Removalists
    SAAS
    Security Companies

    Integrated Technology Partners

    BigCommerce
    Prestashop
    Squarespace
    Maropost Commerce Cloud
    Webflow
    Wix
    Magento
    WooCommerce
    Shopify
    WordPress

    Your Local Partner

    Client's Feedback

    Do our promises fill you with hope and a little scepticism? That’s only natural. Many of our clients were once in your shoes, feeling overwhelmed and unsure where to turn. They had previously tried working with other digital marketing agencies only to experience disappointment. After joining Zeal, these clients found their footing and flourished in the digital realm. They successfully reached and even surpassed their business goals, effectively outshining their competitors. Ready to hear from our satisfied clients who have experienced firsthand the transformative power of our tailored strategies?
    100+ Client Feedback
    These guys are the real deal! After being burnt & ripped off by multiple other web agencies, and so called marketing experts we cautiously turned to Zeal Digital. 1 year later and our business is in a far better position and still improving. Their team are honest, very knowledgeable and a pleasure to deal with. It's such a relief to finally be working with other like minded honest business people. We've recently signed up to a new package which will see Zeal create & manage every aspect of our business's online presence. Super excited about this! We look forward to continued growth and many more years working together with Zeal Digital. Thank you very much team!
    Men In Black Removals & Storage
    I had a good feeling when I started with Zeal and I am now blown away as, for the first time in 23 years, I received 10 new clients yesterday. John, Kate and Yash have been really quite perfect, to tell you the truth. Thank you to the Zeal Team. Job well done.
    Northern Beaches Conveyancing Service
    We have Zeal Digital for our website marketing our results have markedly improved. The help and support they have given us is 1000%. Would not hesitate to recommend them.
    A J Flooring
    Very professional and responsive team at Zeal with top quality services for our many SEO, website and marketing needs. Highly recommend!
    Builders Express
    Zeal provide outstanding value in a market where there are loads of companies offering SEO Services. They have enabled us to stop buying AdWords and rely on organic search only.
    Tiger Trays
    The team at Zeal Digital have done a very good job - very happy with the results, and they have delivered on what they promised in the first 3-4 months itself. Highly recommended!
    EZY 2 LEARN Driving School
    Zeal Digital has been helpful and instrumental in growing our business. As a start up business we were limited to a budget for advertising, Zeal digital offered a competitive and cost effective SEO package which was definitely worth the investment. The number of online inquiries gradually increased and by the 6 month had nearly tripled. In addition, any changes needed to our website were completed in a responsive and fast manner. We highly recommend and appreciate John and his team at Zeal Digital for the positive impact they have had on our business.
    Landlink Valuations Pty Ltd
    Our business has been using Zeal Digital since the beginning of 2021 for all our digital marketing requirements. Zeal look after all our SEO and Social Media marketing and frankly we couldn't be happier with the fantastic results they have helped us achieve! I highly recommend the team at Zeal Digital to any business looking for a trusted partner that can help grow your e-commerce business.
    Macarthur Fitness Equipment
    John from Zeal impressed me from the outset and when it comes to SEO companies I am pretty skeptical as we get around 10-15 calls and emails a day wanting to take over our website promotion. Most start by knocking all their competitors and telling me that our site does not rank and cant be found, strangely that is how most of these SEO people found us in the first place. John's approach was different, he asked a lot of questions to get a feel for our business and what we wanted to achieve then proposed a plan to implement an SEO program for us, he did not make a bunch of big promises and pointed out that it would take up to 6 months for the full effects of it to work. I am pleased to say that after the first couple of months I could see positive results and it has continued to escalate from there, we have now finished month 4 and resigned to the next level with them and are undergoing a full website rebuild to a modern responsive platform. John has been very helpful with a number of IT related questions and I have come to trust his advice, his team that do all the hard work have also been nothing but helpful, they seem to enjoy their work and keeping the customer happy. I would be happy to recommend Zeal to any one needing to get better results from their websites, SEO is still somewhat of a mystery to me but through John and his team I am beginning to see the benefits that good SEO can bring to our business Thanks John & the Zeal Team Regards Dave Robertson Nana's Teddies & Toys
    Nanas Teddies
    In the dealings I have had first with Kevin and then with both Kevin and John have all been very professional. I appreciate that they explained every step clearly and in terms that i could understand, the the performance of the keys word exceeded exceptions in the first 3 months.. I would have no hesitation in recommending Zeal and both Kevin and John in particular in the future regards Steve Edwards
    Parravans Caravan World
    We've been dealing with Zeal Digital over a year now and we are quite happy and impressed with their services! A big thanks to team Zeal Digital! Definitely recommend their SEO services for any business who are looking to have true professionals! Olympia Marble
    Olympia Marble
    Excellent Service, Friendly and very knowledgeable. I will recommend them to anyone looking to improve the visibility online and the overall image.
    Pacifico Stone
    I am extremely happy with the team at Zeal digital. In comparison to my first SEO horror experience, Zeal have really changed my perception and belief for SEO strategy. The results have shown how high I have ranked on google all thanks to their efforts. Highly recommended this service!
    Wax and Wipe
    Great guys, increased our business, would highly recommend giving them a go. Amazing at SEO. We are ranking number 1 for 90% of our key words.
    Southern Cross Trailers
    I have used a few SEO agencies before but only Zeal delivered the results. They are highly professional in their skillset and highly adaptable no matter the industry. Recommend them fully.
    Vaperwave
    Very professional team, pleased to work with. Highly Recommend!
    Lucky Floor
    Zeal Digital is amazing, they look after small businesses and know their work. Their knowledge is exceptional and three dimensional. We had experience with other firms and they don't come close to Zeal's ethics and professionalism. Thank you Zeal.
    Doggy Groom
    Thank you Zeal - we have seen a huge improvement in online traffic and conversion to sales since signing up with you! The team has been second to none and so professional - we look forward to growing our business with your help and guidance in the future! Shane and Mel
    Art Trim Upholstery Sydney
    100+ Reviews rated 5.0/5.0
    Local Sydney Based
    1000+ Business’ Served
    50+ Team of Experts

    Frequently Asked Questions

    What Is Remarketing and How Is It Different From Retargeting?

    Remarketing is a strategy used to re-engage previous visitors who’ve already made a purchase or taken an action. These actions may include filling forms, signing up for newsletters, reading more on a topic, product or service, or sharing or retweeting a message or post. Personalised offers or promotions are created for these visitors and sent via email to encourage repeat business and increase loyalty.

    Retargeting, on the other hand, engages visitors who’ve left your site without taking the desired action. These customers see your ad while they browse other websites and social media platforms. Retargeting helps recover potentially lost sales and improve conversion rates by keeping your brand on top of your customer’s minds.

    Zeal Digital can help you increase your revenue through effective retargeting and remarketing strategies.

    Get a free consultation with our experts to understand how remarketing and retargeting can benefit your business.

    Does Retargeting Really Work?
    Absolutely! Research shows that retargeting can increase engagement by up to 400% with a CTR (Click-through rate) of about 180%. This means you can experience a significant

    improvement in the level of engagement with your target audience. It also means your ads are significantly more effective as users take the desired action after seeing your retargeted ads.

    Partner with Zeal Digital, your trusted digital marketing agency in Sydney. Let us handle the maintenance and updates of your retargeting digital marketing campaigns while you focus on what truly matters.

    Achieve success through retargeting. Call now to learn more about our retargeting service, packages and pricing.

    How Does PPC Fit In With Retargeting?

    PPC, which stands for pay-per-click, is a form of paid advertising where businesses pay only potential customers click on their ads. Retargeting is a strategy that focuses on engaging past website visitors. It achieves this by using paid advertisements. Strategically placed ads remind individuals who have visited your website previously, of your products or services that have piqued their interest.

    Zeal Digital’s specialty is strategic ad placements, the creation of tailored messaging, and the effective utilisation of marketing budgets. We can help put your brand in front of your target audience when it matters the most.

    Ready to make every click count? Let’s join forces to create more successful marketing campaigns.

    How Does Cross-Selling and Upselling Work With Retargeting?

    Cross-selling can be seamlessly integrated into retargeting campaigns. For example, if you sell smartphones, you can offer complementary accessories, such as screen protectors, to customers who have browsed your smartphone collection but have yet to purchase a device. You can also bundle accessories like phone cases, earbuds and USB cables and offer them at a discounted price to these customers. Such offers remind potential customers of their initial interest and entice them to complete the purchase with a tempting offer.

    Upselling with retargeting works similarly. Taking the above example, you could offer customers who have browsed your smartphone collection a premium smartphone with advanced features. You could add incentives such as extended warranties or accessory packages to tempt them to purchase the more expensive smartphone. This approach increases the average transaction value and enhances your customer’s experience.

    Experience the winning combination of upselling and cross-selling with retargeting. Reach out to Zeal Digital to enhance your marketing performance.

    What Is Static Remarketing?

    Static remarketing involves showing users the same ad content repeatedly. For instance, an individual visits an online shoe store and shows an interest in a pair of boots but leaves without purchasing. Later, this person will see an ad for the same pair of boots. This kind of remarketing helps increase brand recall and positioning. It is also cost-effective as you’re not spending time or resources creating multiple ad variations.

    Wondering whether your brand could benefit from static remarketing? Call Zeal Digital today to find out.

    Book a Free No-Obligation Consultation

    Empower Your Journey to Success with Tailored Digital Solutions

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