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What sets us apart is our deep understanding of the local Perth market. We stay attuned to the latest trends and insights, enabling us to leverage our expertise and implement data-driven strategies that truly resonate with your target audience.
Partner with Zeal Digital today and unlock the full potential of your online presence. Our expert team will guide you through the intricacies of the digital realm, paying the way to unparalleled success for your Perth-based business.
Ready to explore how we can help your business stand out, attract qualified leads, and convert them into loyal customers?
Revolutionise Your Online Visibility
With SEO & SEM
When it comes to establishing a strong online presence,
two powerful tools can drive your business to new heights:
Search Engine Optimisation (SEO) and Search Engine Marketing
(SEM).
Zeal Digital’s expert team understands the vital
importance of these strategies in today's digital landscape.
Our expertise can revolutionise your online visibility, help
your brand stand out, attract targeted traffic, and achieve
remarkable growth.
Are you ready to explore how these powerful tools can help
your business?
What is SEO?
SEO is crucial for optimising a website to boost its
visibility and improve its ranking on search engine result
pages (SERPs). The main objective of SEO is to improve the
website's relevance, authority, and user experience.
By using a variety of techniques and best practices, SEO
assists search engines in effectively understanding a
website's content. By aligning with search engine algorithms
and their requirements, businesses can significantly
increase their online visibility when users search for
relevant keywords.
To achieve this, various elements of a website, such as
titles, headings, meta descriptions and content, need
optimising. By making these more understandable for search
engines and appealing to users, businesses can attract more
relevant traffic and achieve higher visibility in search
results, contributing to their overall success in the
digital realm.
Essential Components of SEO and How
They Ensure Success for Your Brand
On-page Optimisation: By incorporating relevant
keywords
in your on-page elements naturally, you’ll improve your
website’s search engine visibility, ranking, user
experience, and targeted traffic.
Example: Suppose you own a bakery in Perth.
Implementing
SEO involves strategically using keywords like
"best bakery in Perth" in your website's content, making it
more likely to appear on the first page of search results
when users search for similar phrases.
Off-page Optimisation: This refers to activities
conducted
outside of your website to establish its credibility and
authority. One of the primary off-page optimisation
techniques is link building, where other reputable websites
link to yours, signalling to search engines that your
content is valuable.
Example: Suppose a popular food blogger mentions
your bakery's website in one of their articles and provides
a link to your site. This can positively affect your SEO, as
search engines consider backlinks as votes of confidence,
increasing your website's authority.
On-page and off-page SEO involves creating and supporting
high-quality content with techniques that enhance a
website’s visibility and search engine rankings. Whether you
need help with SEO's technical or creative aspects, our
experts can help. Connect with us today to explore how our
SEO experts can take your content to new heights, delivering
exceptional results that meet your digital marketing goals
by driving meaningful engagement with your brand.
What is SEM?
Search Engine Marketing (SEM) is a comprehensive approach
that includes various strategies to promote websites and
enhance visibility on search engines.
With SEM, businesses utilise paid advertising to target
specific keywords and showcase ads on search engine result
pages. The primary objective is to increase conversions by
driving relevant traffic to a website. By strategically
investing in paid advertising, businesses can increase their
online visibility, reach their target audience more
effectively, and achieve their desired marketing goals.
Picture this: As potential customers explore Google's
vast search engine, your brand appears at the top, courtesy
of strategic Google Ads campaigns. With a single click, they're
directed to your website, ready to explore what you have to
offer.
But why should you stop there? Social media giants like
Instagram and Facebook have huge user bases and captivating
platforms as well. Your brand can become an irresistible
presence in users' feeds through targeted PPC campaigns on
these platforms. These platforms present another opportunity
to showcase your products, share your story, engage with a
vast and diverse audience and drive tangible results in the
competitive digital landscape.
Essential Components of SEM and How
They Ensure Success for Your Brand
1. Pay-Per-Click (PPC) Advertising: PPC advertising
involves selecting the most appropriate keywords for your
products and services and bidding on them via an ad budget.
Your ‘bid’ value is the amount you agree to pay the
publisher when a person clicks on your ad. The preciseness
of your ad campaign determines whether the search engine
will select your ad for publishing.
Example: As a plumbing business owner, if you run a
PPC campaign, you can bid on keywords like “emergency
plumber” or “plumbing services” to prominently display your
plumbing company's ad when users search for these terms. By
strategically targeting these keywords, your ad can appear
at the top of search engine result pages, increasing the
visibility of your plumbing services and attracting
potential customers needing reliable plumbing solutions.
When done right, PPC campaigns can drive impactful
results. Research shows that Google Ads can give $8 profit
for every $1 spent on ads. Paid advertising channels
available to businesses today include Google Search Ads,
Instagram Sponsored Posts, Facebook Carousel Ads and YouTube
Video Ads.
2. Ad Copy and Landing Pages: Crafting compelling
ad copy
and engaging landing pages are essential in SEM.
Example: As a business owner, you probably offer
limited-time discounts on your products or services on
occasion. Your ad copy could highlight certain phrases to
capture the attention of potential customers seeking
products or services. For instance, a beauty clinic would
highlight “Exclusive beauty treatment sale - 20% off,” or a
toy store would advertise “Exciting Toy Sale - 20% off”.
Your landing page should then prominently showcase the
discounted products or services, along with detailed
information about benefits and an easy-to-use booking
process. By strategically crafting your ad copy and
optimising your company’s landing page, we can entice
customers to take advantage of the irresistible offer, thus
increasing your profits.
Partnering with a digital marketing agency like Zeal
Digital means having a team that tailors your SEM campaigns
to your specific business goals and target audience. We
understand that the journey from ad clicks to conversion is
critical. Our expertise lies in ensuring your customer’s
purchase journey and user experience are personalised and
meaningful. With our strategic approach and focus on
delivering remarkable results, your brand will thrive in the
competitive digital landscape.
Connect with us today to explore how our expertise can
shape compelling content that captures attention and
effectively communicates your brand's unique value
propositions to your target market.
Do You Really Need SEO and SEM?
While SEO & SEM can significantly impact online visibility
and success, their necessity depends on your business goals,
competition, and budget. Here are a few factors to consider:
Long-Term Organic Growth: SEO is crucial if you aim
to
establish a sustainable online presence and attract traffic
to your website without relying heavily on paid
advertisements. SEO primarily focuses on achieving long-term
organic growth by enhancing your website's visibility
through optimised content. Moreover, SEO emphasises the
importance of providing a positive user experience. By
improving site navigation, page loading speed, mobile
responsiveness, and overall usability, we can enhance the
experience for your visitors and encourage them to stay
longer, explore more, and ultimately convert into loyal
customers.
Get in touch with us today to start a conversation about
how these and other SEO strategies can fuel the growth of
your business!
Immediate Visibility and Targeted Results: SEM and
PPC are
beneficial when you require immediate visibility and want to
target specific keywords or demographics. By leveraging SEM
and utilising PPC advertising, we can position your ads
directly in front of potential customers who are actively
searching for products or services related to your business.
This targeted approach allows you to reach your desired
audience with precision, increasing the likelihood of
attracting qualified leads. Wondering why you should spend
on SEM and PPC? Unlike organic methods like SEO, you can
generate immediate traffic to your website through SEM and
PPC. They also complement your SEO efforts and create a
synergy in achieving positive results for your business.
Connect with us now to explore how our expertise can
kickstart your success with a powerful PPC campaign.
Competition and Industry: If your industry is
highly
competitive, it is crucial to use all three–SEO, SEM, and
PPC to create an omnichannel experience for your target
group. But first, an effort needs to be made to analyse your
competitors' strategies. Trust Zeal Digital to be your
strategic partner in this competitive landscape. We'll guide
you through the complexities of SEO, SEM, and PPC, helping
you make informed decisions and stay ahead of the
competition.
Let's schedule a complimentary 30-minute strategy session
to explore the proven tactics driving brands nationwide to
new heights. Take advantage of this exclusive opportunity to
gain valuable insights - completely free of charge!
Need more convincing?
Why Choose Us?
-
01
Collaborative Partnership
-
02
Results-Driven Approach
-
03
Data-Backed Decision Making
-
04
Global Expertise, Local Impact
Ready to Ignite Your Digital Presence?
Your brand deserves to shine amidst the digital noise. And the first step to achieving that is by unlocking the true potential of digital marketing. Let Zeal Digital be your guiding light on this exhilarating journey. Together, we'll captivate your Perth audience, drive unprecedented growth, and leave a remarkable digital footprint for your brand that will withstand the test of time.
Reach out to us today, and let's embark on an adventure that will transform your brand for the better!
Diverse Industries, Tailored Solutions
At Zeal Digital, our marketing experience spans a broad spectrum of industries, such as Disability, Healthcare, Finance, Real Estate, Trades, F&B, Accounting, Lawyers and more!
We pride ourselves in delivering tailored digital marketing solutions that cater to each sector’s unique demands. Whether you’re in Disability Services, Healthcare, Finance or any other industry, our strategies are designed to elevate your brand and foster growth.
Explore Your industry’s potential with Zeal Digital.
Accounts
Asbestos
Removal
Blinds
& Shutters 
Cosmetic Physician
Dentist
& Doctors
Pet
Grooming & Supplies
Electrician
Fashion
Financial
Services
Flooring
Companies
Healthcare
Heating
& Cooling (HVAC) 
Hotel
&
Accommodation
Laser
Clinic
Lawyers
Locksmith
Mechanic
Office
Fitout
Optometrists
Plumber
Real
Estate
Removalists
SAAS
Security
Companies
Client's Feedback That Drives Us
Nothing speaks louder about our commitment to quality and success than the words of our satisfied clients. Discover firsthand experiences, success stories and insights from local businesses partnered with Zeal. Their feedback reflects the impact of our strategies and the value we will bring to your business.
250+ Client Feedback
These guys are the real deal!
After being burnt & ripped off by multiple other web agencies, and so called marketing experts we cautiously turned to Zeal Digital.
1 year later and our business is in a far better position and still improving.
Their team are honest, very knowledgeable and a pleasure to deal with. It's such a relief to finally be working with other like minded honest business people.
We've recently signed up to a new package which will see Zeal create & manage every aspect of our business's online presence.
Super excited about this!
We look forward to continued growth and many more years working together with Zeal Digital.
Thank you very much team!
Men In Black Removals & Storage
I had a good feeling when I started with Zeal and I am now blown away as, for the first time in 23 years, I received 10 new clients yesterday. John, Kate and Yash have been really quite perfect, to tell you the truth. Thank you to the Zeal Team. Job well done.
Northern Beaches Conveyancing Service
We have Zeal Digital for our website marketing our results have markedly improved.
The help and support they have given us is 1000%.
Would not hesitate to recommend them.
A J Flooring
Very professional and responsive team at Zeal with top quality services for our many SEO, website and marketing needs. Highly recommend!
Builders Express
Zeal provide outstanding value in a market where there are loads of companies offering SEO Services. They have enabled us to stop buying AdWords and rely on organic search only.
Tiger Trays
The team at Zeal Digital have done a very good job - very happy with the results, and they have delivered on what they promised in the first 3-4 months itself. Highly recommended!
EZY 2 LEARN Driving School
Zeal Digital has been helpful and instrumental in growing our business.
As a start up business we were limited to a budget for advertising, Zeal digital offered a competitive and cost effective SEO package which was definitely worth the investment. The number of online inquiries gradually increased and by the 6 month had nearly tripled.
In addition, any changes needed to our website were completed in a responsive and fast manner. We highly recommend and appreciate John and his team at Zeal Digital for the positive impact they have had on our business.
Landlink Valuations Pty Ltd
Our business has been using Zeal Digital since the beginning of 2021 for all our digital marketing requirements. Zeal look after all our SEO and Social Media marketing and frankly we couldn't be happier with the fantastic results they have helped us achieve! I highly recommend the team at Zeal Digital to any business looking for a trusted partner that can help grow your e-commerce business.
Macarthur Fitness Equipment
John from Zeal impressed me from the outset and when it comes to SEO companies I am pretty skeptical as we get around 10-15 calls and emails a day wanting to take over our website promotion.
Most start by knocking all their competitors and telling me that our site does not rank and cant be found, strangely that is how most of these SEO people found us in the first place.
John's approach was different, he asked a lot of questions to get a feel for our business and what we wanted to achieve then proposed a plan to implement an SEO program for us, he did not make a bunch of big promises and pointed out that it would take up to 6 months for the full effects of it to work.
I am pleased to say that after the first couple of months I could see positive results and it has continued to escalate from there, we have now finished month 4 and resigned to the next level with them and are undergoing a full website rebuild to a modern responsive platform.
John has been very helpful with a number of IT related questions and I have come to trust his advice, his team that do all the hard work have also been nothing but helpful, they seem to enjoy their work and keeping the customer happy.
I would be happy to recommend Zeal to any one needing to get better results from their websites, SEO is still somewhat of a mystery to me but through John and his team I am beginning to see the benefits that good SEO can bring to our business
Thanks John & the Zeal Team
Regards
Dave Robertson
Nana's Teddies & Toys
Nanas Teddies
In the dealings I have had first with Kevin and then with both Kevin and John have all been very professional. I appreciate that they explained every step clearly and in terms that i could understand, the the performance of the keys word exceeded exceptions in the first 3 months.. I would have no hesitation in recommending Zeal and both Kevin and John in particular in the future
regards Steve Edwards
Parravans Caravan World
We've been dealing with Zeal Digital over a year now and we are quite happy and impressed with their services! A big thanks to team Zeal Digital! Definitely recommend their SEO services for any business who are looking to have true professionals! Olympia Marble
Olympia Marble
Excellent Service, Friendly and very knowledgeable.
I will recommend them to anyone looking to improve the visibility online and the overall image.
Pacifico Stone
I am extremely happy with the team at Zeal digital. In comparison to my first SEO horror experience, Zeal have really changed my perception and belief for SEO strategy. The results have shown how high I have ranked on google all thanks to their efforts. Highly recommended this service!
Wax and Wipe
Great guys, increased our business, would highly recommend giving them a go. Amazing at SEO. We are ranking number 1 for 90% of our key words.
Southern Cross Trailers
I have used a few SEO agencies before but only Zeal delivered the results. They are highly professional in their skillset and highly adaptable no matter the industry. Recommend them fully.
Vaperwave
Very professional team, pleased to work with.
Highly Recommend!
Lucky Floor
Zeal Digital is amazing, they look after small businesses and know their work. Their knowledge is exceptional and three dimensional. We had experience with other firms and they don't come close to Zeal's ethics and professionalism. Thank you Zeal.
Doggy Groom
Thank you Zeal - we have seen a huge improvement in online traffic and conversion to sales since signing up with you! The team has been second to none and so professional - we look forward to growing our business with your help and guidance in the future!
Shane and Mel
Art Trim Upholstery Sydney
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