There are numerous methods for driving traffic to your website, but one of the most effective is Search Engine Optimization (SEO). SEO is a set of strategies and techniques that are designed to help your pages rank higher in search engine results. The best company offering SEO in Sydney can help in dramatically improving the speed and optimisation of your site.
This increases the visibility of your site and can help it really take off. Furthermore, even if you’re a complete beginner, there are numerous simple ways to improve the SEO on your WordPress site.
In this blog, we’ll look at 7 ways you can use it right away!
Choose Your Hosting Provider With Cautiousness
The hosting company you choose is critical for SEO. A competent host can help you reach the top of the SERPs because Google evaluates site performance when ranking sites. Your host also influences the amount of downtime on your site and the physical distance between servers and visitors, both of which are ranking factors.
If you haven’t yet created your website, you’ll want to select a host that is dependable and has a reputation for high performance.
Choose a Search Engine Optimised Theme.
One of the most important decisions you’ll make for your WordPress site is the theme. It determines your site’s appearance and layout, can add new functionality and helps with SEO. As a result, when selecting a theme, choose one that was designed with SEO in mind. The highly-reputed SEO service company in Sydney will help in choosing the right optimized theme for your WordPress site.
Modify the ‘Permalink’ Structure
Permalinks are permanent URLs that point to individual posts, pages, and other content on your website. They are what people will use to refer to and link back to your website, so their appearance is important. Clear, descriptive links that describe their content are easier for search engines to understand and tend to improve their ranking so spend time when doing this.
Create a ‘Sitemap.’
A sitemap is a list of all of your website’s pages and other content, usually organised in a hierarchy. It allows you to quickly see how your site is laid out and what it includes. While adding a sitemap to your website does not directly improve its search engine rankings, it is still an important SEO tool.
Throughout Your Content, Use Heading Tags
A sitemap is useful for showing search engine crawlers how your site is organised, but it does not help them understand the individual content. You’ll need to use heading tags for this. When you use these headings to structure your content, you accomplish two things. It adds visual interest to your text by breaking it up and making it easier to read.
Create Content Based on Keywords
You’ve probably heard of the term “keywords” before. These are short phrases that describe the topic of your content and play a big role in ensuring you reach the targeted audience. Choosing a keyword for each post or page and using it in multiple places is a common way to communicate your topic to search engine crawlers and increase the likelihood of your content appearing in relevant searches. A professional service provider for SEO in Sydney will help in writing optimised content for your target audience.
Include Relevant Internal and External Links
Google and other search engines do not evaluate your website in isolation. Instead, they assess how well it is linked, both internally and with other sites. Including numerous links throughout your posts and pages informs crawlers about how they relate to similar content. It also encourages others to link back to your site, which tells search engines that your content is valuable!