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    Google Core Web Vitals : Will No-Index Pages Affect Rankings?

    What are Google core web vitals? 

    Google core web vital is the ranking benchmark that the tech giant Google is employing in order to rank websites. They are doing this to create a measuring mechanism for user experience. The rationale behind this is that this ranking measurement will be used for search results. 

    How this is going to work is; the higher the web vital rating, the more will be the chances for your website to be shown in the search results.

    There are 3 metrics created for the same-

    • LCP– It stands for largest contentful paint. It means how quickly the page can get loaded on the screen. This is basically a speed measurement. 
    • First input delay- you can consider this as the first interaction of the user. It means how easily the website visitor can interact with your web page. 
    • CLS– It stands for Cumulative Layout Shift. This is basically a stability measurement mechanism of the web page. It is considered the time that the page requires to settle all its elements. 

    Significance of Google core web vitals- 

    The three mechanisms explained above are the ones that will influence the rankings of your website. If you have a low rating in these parameters, then you need to improve your website in order to be in the top search results. 

    • In LCP, the loading time till 2.5 seconds is considered good and above 4 is considered poor. 
    • In the first input delay 100 ms is considered to be good and above 300 ms is considered to be poor. 
    • In CLS 0.1 seconds is considered good and 0.25 is considered poor. 

    If you fulfil these criteria then only you can have good rankings, otherwise, there is a lot of scope of improvement for your website. 

    Meaning of indexed pages and non-indexed pages

    Indexed pages simply mean the pages of the website that the search engine has entered its database. The relevance of indexed pages in Google is that they take into account the indexed pages that have been visited by real humans. The general practice is that the search engine’s bots visit the indexed pages and then they add those pages to their database for the purpose of website ranking. 

    Non-indexed pages are basically the pages that have not been taken into record yet. Numerous websites are there on the net and they update their sites from time to time, thus it takes time to index all the pages. 

    Inter-relation of indexed pages with website ranking 

    What you need to know is that there is no major difference between indexed and non-indexed pages when it comes to deciding web rankings. The reality is sometimes the visitors can click on non-indexed pages as well, so what Google considers is their experience on this page as well. 

    If you think that your non-indexed pages will not affect your website ranking, then you are having a wrong perception. You need to equally work on your indexed as well as non-indexed pages.  

    The field data Google collects includes everything. It doesn’t filter out as to what were the index pages and what were the non-indexed pages. This set of ranking mechanism takes into account the experience of non-indexed pages as well. 

    The crux of the matter is that what Google primarily focuses on is the user experience and if you notice the above parameters you will realize that they are meant to do exactly that. Those parameters have been created to know the user experience of the website. They consider the speed of loading, the web page interaction, and the stability of the page. These all indicate just one important lesson for the website owners i.e., you need to focus on what the users’ likes and dislikes are. If you pay enough attention to the user experience as a parameter, then you don’t need to take into consideration so many technicalities. 

    The new mechanism

    What used to happen is that Google also used to send crawlers to visit the website and search for the pages; be it indexed or non-indexed pages. But now what it is employing is that it is just going into consideration the web pages that have been visited by the actual humans. Basically, what Google is trying to imply is that let’s take into consideration what matters.  No more bots ranking dependent on the data of the bots. The ranking will now only be decided as per the basis of user experience. 


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