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How To Target Ideal Audience In Google Ads

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Google Ads is one of the ways to promote your content. There are times when you’re producing amazing content but it doesn’t reach out to the audience that you would want to see your content. With the help of an AdWords Consultant in Sydney, you can use Google Ads to your benefit. But how is […]

Off-Page Optimization: Is It A Vital Part Of SEO Strategy

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To define it in simple terms, off-page optimization can be referred to as the efforts taken outside of the website to improve its performance and ranking on search engines. If you go for the best SEO services in Sydney, they would make sure that the off-page optimization is given as much importance as the SEO […]

Google November 2021 Spam Update Rolling Out

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In the first week of November, Google came up with an interesting announcement. They have declared that they would be releasing a spam update. They have done it in the past as well and the sole reason behind this decision is to improve the performance of Google and make the system smoother. With the help […]

Google Is Phasing Out Expanded Text Ads: How To Take Actions Now

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Google has decided to make certain changes to the way it works. By 2022, it will be moving away from expanded text ads. There were so many benefits of using it through Google AdWords. With added copy space and increased CTR, you could make your standard ad more effective. Since expanded text ads are going […]

26 Predictions For Social Media Marketing In 2022

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While you’ll have to take the help of a social media marketing agency in Sydney, it’s important to keep several predictions regarding social media marketing in mind as well. A lot of things are going to change in 2022 and we’re about to discuss regarding it:- Artificial intelligence is going to take over in a […]

What Matters Now in SEO & Where to Focus Next

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SEO stands for Search Engine Optimisation. It is the process of getting website traffic through a search engine by improving search engine rankings on the web. Search engine optimisation is done by businesses in every field to be ahead in the race in a customer-centric market. Many businesses over the years have understood the value […]

How to Optimise Your Website for SEO and Conversions

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Website optimisation is vital for business growth. Be it a local business or a well-known brand; everyone needs to optimise their website for SEO. It is essential for conversion. Website optimisation ensures your website is working effectively in gaining traction for new leads or clients. Websites optimised have better conversion and bounce rates. That means […]

How to Make a Website Mobile Friendly

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The world is getting smaller and virtual societies are the reality of today’s world. We get to connect with many different individuals at the tap of our fingers. Millions of search queries are made every day. The majority of these searches are done through a smartphone. Earlier internet connections were limited to desktops, but the […]

How to Improve Your Google Rankings (Without Getting Penalised)

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The world is connected virtually. The Internet has given birth to many online opportunities. A lot of queries are resolved through search. There are millions of searches from around the globe, every day. Everyone wants the correct answer to their question, while businesses wish to portray themselves as the ones that have the answers. The […]