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How Your Ad Positions And CTR Impact Conversion Rate

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Internet advertisers risk losing revenue if they do not follow their advertising campaign. When advertising online, companies or individuals need to develop accurate click through rates (CTRs) and conversion rates. All of this confirms the failure or success of the online advertising campaign. Advertisers who can control the amount of their conversion and CTR, reduce […]

How Does Google Search Understand Human Language?

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Wondering how Google translates your search queries? A lot of work goes into providing the correct results, and one of the most important is the interpretation of the language. Search engines understand human language better than ever before due to advanced intelligent design (AI) and machine learning.  Google explains how its AI translates human language […]

Why Did Your Google Business Profile Get Suspended?

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The Google business profile is an essential internet marketing tool for business owners, large or small. Google business account is easy to install, reliable, and free, which is excellent for beginners or budget-conscious companies. However, the problem starts when your google business account (GBA) is suspended. And Google doesn’t tell you why. But, a great […]

GA4: These 4 Tips Will Get You Up & Running

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GA4 These 4 Tips Will Get You Up & Running
If you have received a low number of hits on your site, it is time to learn how to improve your website with SEO services in Sydney. This is easy and usually inexpensive when you understand some of the best Google Analytics 4 (GA4) tips. This article will teach you how to increase your SEO […]

Single-Page Websites SEO: Are They Good Or Bad For SEO?

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Single-Page Websites SEO
May a single page hurt your possibilities of ranking high on Google? We will check some instances and examine the advantages and disadvantages. Assuming you’re in SEO or web development (or, on the other hand, if you are seeking to assemble a site for your own business), you’ve most likely heard the term one-page or […]

Microsoft Advertising launches Cruise Ads

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Back in 2021, Microsoft launched a series of vertical-specific ads for the automotive industry, tours and activities, credit cards and health insurance. Now, the mega-company has added another category in that series called Cruise Ads!  On 9th February 2022, Microsoft launched Cruise Ads (Open Beta) for companies advertising for customers based in the United States! […]

How Social Media Helps SEO

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Businesses should never ignore their website’s social media profiles. Not only does Social Media bring a lot of benefits of its own, but it helps your digital marketing avenues as well. That’s why experts believe that anyone who is trying to harness the true potential of SEO should work on their social media profiles simultaneously.  […]