Category: PPC

SEO And PPC : A Powerful Duo for Dominating Search Results

October 6, 2023 by zeal in

SEO And PPC: A Powerful Duo For Dominating Search Results In today’s digital landscape, where competition for online visibility is fierce, understanding the avenues through which users access your website is invaluable. While various sources may drive traffic to your site, one of the most critical routes to attracting quality users is through search engines. […]

5 PPC Advertising Lessons From A B2B Growth Marketer

September 30, 2022 by zeal in

PPC

Understanding the dynamics of advertising in the B2-B business sector is an important task. If you understand the PPC advertising strategy, you can earn a lot when monetising your blogs and websites. What is PPC advertising? PPC or pay-per-click is an advertising model on the internet which allows you to drive traffic to your business […]

Google Analytics 4 guide for PPC

July 12, 2022 by zeal in

PPC, PPC management company in Sydney

You should definitely need Google Analytics 4 guide for PPC and install Google analytics 4 to set up goals on your website. We can’t emphasise enough how critical it is to install GA4 right now, even if you plan to learn how to use it fully in July 2023. Universal Analytics will cease operations in […]

How Your Ad Positions And CTR Impact Conversion Rate

May 17, 2022 by zeal in

PPC

Internet advertisers risk losing revenue if they do not follow their advertising campaign. When advertising online, companies or individuals need to develop accurate click through rates (CTRs) and conversion rates. All of this confirms the failure or success of the online advertising campaign. Advertisers who can control the amount of their conversion and CTR, reduce […]

How To Target Ideal Audience In Google Ads

November 29, 2021 by zeal in

PPC

Google Ads is one of the ways to promote your content. There are times when you’re producing amazing content but it doesn’t reach out to the audience that you would want to see your content. With the help of an AdWords Consultant in Sydney, you can use Google Ads to your benefit. But how is […]

Google Is Phasing Out Expanded Text Ads: How To Take Actions Now

November 8, 2021 by zeal in

PPC

Google has decided to make certain changes to the way it works. By 2022, it will be moving away from expanded text ads. There were so many benefits of using it through Google AdWords. With added copy space and increased CTR, you could make your standard ad more effective. Since expanded text ads are going […]

Know All The Important Updates On 8.0 Version Of Google Ads

June 20, 2021 by zeal in

PPC, PPC management company in Sydney

Know All The Important Updates On 8.0 Version Of Google Ads (1)

Google Ads: High-class PPC Management Company! In this present moment, the service marketing industry is proven to be the topmost tier in generating the highest revenue worldwide. Marketers are regularly coming up with the advancement to showcase their best offers and attract a larger audience. Google search engine and the PPC management company are working […]

How to Make The Most Of Google Ads Promotion Extensions

May 3, 2021 by zeal in

PPC

How to Make The Most Of Google Ads Promotion Extensions

Most businesses run their promotional offers during the holiday seasons and special occasions only. And since the earlier days of marketing, people have been creating ad copies to promote their offers to their specific clientele. However, in today’s vastly competitive & digitalised world, it’s not enough to just upload any engaging piece of ad copy […]

6 Ways Google Ads Can Boost Your SEO Results

March 20, 2021 by zeal in

PPC

Search engine optimization is the most significant aspect of digital marketing in today’s time. This is because Internet users primarily open search engines to obtain information. Search engines have become a necessity in the daily life of people. Starting from shopping to searching for research material, a search engine is our ultimate destination for all […]

What Is PPC & How Paid Search Marketing Works

March 12, 2021 by zeal in

PPC

What Is PPC & How Paid Search Marketing Works

PPC stands for “pay-per-click” and it involves placing advertisements on search engines that are relevant to the user’s search query. This is a cost-effective way to promote your business and reach potential customers who want what you have. Whether you are an online retailer, fashion designer or car dealership, AdWords is the perfect platform to […]