Month: October 2022

Google Announces 4 New Shopping Campaign Features

Posted on by zeal in
Digital Marketing
The holiday season is about to arrive and Google has come up with new features to motivate ad campaigns and merchant feeds. It has come with four new shopping campaign features that are going to help the advertisers in different ways. In the Christmas season, people are always willing to spend on different kinds of […]

Google Business Profile Guidelines Updated To Include Products

Posted on by zeal in
Google My Business
Google business is a great way to promote your business and reach the correct target audience. It gives you exposure to your business and also helps you build a good reputation. Since recognition in the market is one of the topmost things you need to work on while your business is growing, Google business can […]

Google’s Helpful Content Update Rolls Out: 7 Things To Know

Posted on by zeal in
Google Updates
The dynamics are changing constantly on Google. With its helpful content update, the developers are trying to change the mindset of the creators. Google’s Helpful Content Update started rolling somewhere in the last week of August. With this update, Google has confirmed a lot of aspects. First and foremost, it is going to reward people-first […]

How video SEO can boost your overall digital marketing strategy

Posted on by zeal in
SEO
Search engine optimisation is a really important part of the promotion of your e-commerce website. Even if you’re operating on an offline platform, you would need your website to grow over a period which will help your business to a great extent. The ways to do search engine optimisation have changed over time. In this […]

The Pros And Cons Of Using AI Content Writing Tools

Posted on by zeal in
Digital Marketing
It is safe to say that artificial intelligence (AI) is taking over the technological world at a rapid pace. Its use is making things simpler and more effective in its manner. If we talk about content writing, artificial intelligence has a part to play here as well. Various AI content writing tools are going to […]

Keyword Rank Tracking Software – 6 Tools Compared

Posted on by zeal in
SEO
When it comes to the tactics of search engine optimisation, keywords are the most important thing that one needs to consider. Without keywords, your website content cannot be optimised. If you are a content creator, you need to have certain keywords in your articles and website blogs so that when your users search on the […]

New Instagram Reels Features Include Templates, Boosts, & More

Posted on by zeal in
Social Media Marketing
Instagram keeps adding innovative features to its popular app. The updates are almost monthly and give great opportunities to users. From a business point of view, Instagram is one of the best platforms for social media marketing. So let’s look at the new Instagram reel features, including templates, boost, and more. New and enhanced templates […]

Schema Strategy – How To Get More From The SERPs

Posted on by zeal in
SEO
Are you looking to get the maximum benefits from Search Engine Results Pages (SERPs)? Then designing a good schema strategy can help you right away! Here is a step-by-step guide on how to build your very own schema strategy for your website. What is a Schema Strategy? The structural organisation of data is known as […]

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